celebrating A pioneering legacy & great momentum as a trusted industry leader

We have unveiled our new logo and visual identity including a new corporate video, and a new tagline, “Asset Management Reimagined,” marking a significant milestone in our company’s evolution. Our refreshed identity is a celebration of a winning mindset, helping our customers achieve significant goals during a tumultuous economic climate.

As highlighted in our new corporate video, today we are widely known for our innovative holistic asset management approach, providing specialty financing and world-class data-driven analytics that help organizations with transportation fleets make decisions to maximize efficiency and reduce their Total Cost of Ownership (TCO).


Our rebranding focus is more than just a change in our visual identity; it's a reflection of our commitment to innovation, efficiency, the future, and delivering tangible value to our clients. Our new brand identity communicates our vision for corporate transportation fleets and our dedication in providing trusted asset management solutions that help our clients navigate the road to success.